India's packaged drinking water market has become one of the most contested shelves in the grocery store. Industry estimates of its size range from about ₹20,000 crore to ₹30,000 crore a year, and the arrival of Reliance's Campa Sure in late 2025 added a well-funded new player alongside long-established brands.
This fact sheet sets out who the leading brands are, what has been publicly reported about pricing, and, most importantly for plant owners, the rules that apply to every one of them equally. It does not rank brands or judge taste or quality.
The leading brands and who owns them
| Brand | Company | Notes |
|---|---|---|
| Bisleri | Bisleri International | One of the oldest packaged water brands in India; also sells Vedica natural mineral water |
| Kinley | The Coca-Cola Company (India) | Sold through the Coca-Cola bottling system |
| Aquafina | PepsiCo (India) | Sold through PepsiCo's bottling system |
| Bailley | Parle Agro | Packaged drinking water from the maker of Frooti and Appy |
| Campa Sure | Reliance Consumer Products | Launched nationwide from October 2025 |
Brand names are trademarks of their respective owners.
What was reported about pricing
When Reliance announced Campa Sure in September 2025, trade publications reported these price points:
| Pack | Campa Sure (reported at launch) |
|---|---|
| 250 ml | ₹5 |
| 500 ml | ₹8 |
| 1 litre | ₹15 |
| 2 litres | ₹25 |
The same reports cited ₹20 for a 1-litre bottle of Bisleri or Kinley at the time. Some later reports quoted different Campa Sure prices, and MRPs vary by region and change over time, so always check the MRP printed on the pack before relying on any figure.
The headline point for the industry is not any single price: the market's lowest price points are under pressure, which affects every regional brand and every plant that sells on price.
What is the same for every brand
Whatever the brand, every packaged drinking water plant in India now works under the same rules:
- FSSAI High-Risk Food Category. Since FSSAI's order of 29 November 2024, packaged drinking water and mineral water are treated as high-risk foods, with an inspection before the licence and a risk-based inspection every year. Centrally licensed manufacturers also need an annual third-party audit.
- Compulsory testing from 1 January 2026. Monthly microbiological testing of finished product, and source-water testing at FSSAI-notified NABL laboratories.
- BIS is now optional. The mandatory ISI mark was dropped by FSSAI's amendment of 17 October 2024. Some buyers still ask for it.
- Labelling and packaging. Legal Metrology declarations on every pack, and Plastic EPR registration and annual targets for plastic bottles and caps.
- Environment and water. Pollution Control Board consent and a groundwater NOC or exemption for the plant's borewell.
A big brand and a small regional brand face the same inspector, the same testing scheme and the same consent conditions. Read our explainer on BIS no longer being mandatory and the high-risk category rules.
What this means for water plant owners
For regional brands: lower price points at the top of the market leave less room to compete on price alone. Clean compliance records, consistent quality testing and reliable supply become more important in winning distributors and institutional buyers.
For contract packers (co-packers): large brands commonly use contract manufacturers to reach more regions quickly. A plant that packs for a brand owner still needs its own FSSAI licence, Pollution Control Board consent, groundwater NOC, factory licence and fire NOC, and must meet the brand owner's own quality requirements on top of FSSAI's testing scheme.
For new entrants: check the groundwater category of your block before buying land. New packaged drinking water units are not allowed in Over-Exploited blocks. See the complete approval checklist for a new packaged drinking water plant.
How ClearPath Compliance India can help
We handle the full set of approvals for packaged drinking water plants, from groundwater NOC and Pollution Control Board consent to FSSAI licensing, testing records and annual compliance. If you are setting up a plant or preparing to pack for a brand owner, send us your plant location and capacity for a fixed quote.
Need help with this for your plant? ClearPath handles BIS certification (IS 14543) for packaged drinking water end to end. Send us your plant details for a free requirement check.
This article is for general information. Prices are as reported in published sources at the time of Campa Sure's launch and may have changed; brand names are trademarks of their respective owners and are used for identification only. This article is not sponsored or endorsed by any brand named here.